The One

Tuesday, 15 January 2013

Microsoft's Windows PC Finder Facebook page is a thoughtful idea. However, it conflicts with their proclamation that Windows 8 is about no compromise, because I feel that I'd be compromising on something if I pick between any of the devices on display. Why? Simple. There's not a single device that Microsoft considers to be for fun, work, everyday (isn't this essentially fun + work?) and on the go. Choice is sometimes great, but not when it artificially stops a device that meets all of your needs.

In reality, I'd be surprised if there wasn't at least one device on that page that's mobile and equally suitable for work and play. And, that is why, I don't understand why Microsoft insist on marketing Windows 8 devices in a way to suggest such a device doesn't exist. Why do they assume we want a device defined by a single characteristic?