Ben Fox, writing for User Camp:

Allow me to deliver a coup de grâce to my long-suffering brethren awaiting news on the future of the Windows Phone: you don’t have to wait any more, because it’s time to move on.

The good news is, it’s never been a better time to be a developer for the Windows Store, as long as you use UWP and target desktops, too. While Windows Phone shrivels, the Store is booming on the desktop, whether users like it or not.

I have my own unique perspective on this. Appy Text has been out for more than 6 weeks, and I can confirm that its number of downloads so far clearly show the Windows Store is a bigger deal than the Windows Phone Store ever was in Appy Weather's life-cycle.1 However, I wouldn't say it's got off to a "booming" start either.

The half-billion desktop Windows 10 users are eventually going to turn in to a half-billion desktop Store users, and it’s going to happen faster than anyone thinks, once more mainstream titles like Spotify and iTunes take position in the Store.

I'm not as optimistic as Ben about this. I think this is more likely to happen if/when you can get apps like Spotify and iTunes only from the Store. That will actually be the case when you're on Windows 10 S, and so it then becomes a matter of keeping 10 S users from moving to Pro. They've less incentive not to when the upgrade is free for the rest of year, but it will be interesting to see what happens when the promotion ends next year. Hopefully Microsoft will be transparent when reporting on the numbers and not group everyone together as Windows users.

1. Appy Weather launched on August 2014 on Windows Phone 8.

Thursday, June 8 - 1:47 pm


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