RUNNING FULL WINDOWS ON MOBILE SO WHAT

Daniel Rubino, writing for Windows Central:

The idea that your OS will adapt to your environment, display, and the task at hand is a new one, but it's easy to understand. Why have to choose between a dumbed-down mobile OS and a powerful desktop? Why concern yourself with processors such as ARM or x64 when you can just run Windows?

On the other hand, there's nothing "dumbed-down" about iOS and Android. Definitely not on a phone today - I don't think there's anything people would like to accomplish on a phone that's not possible on either, no doubt thanks to their outstanding app stores.

Companies such as Google and Apple are struggling in different ways than Microsoft. Apple wants to build iOS up from phones to larger screens, while Google is trying to hodgepodge Chrome OS with Android. Microsoft is trying to go from the desktop to mobile (and everywhere else). But they all want the same thing: an OS and ecosystem that spans devices.

I see Google continuing to struggle with integrating Android into Chrome OS, but it's only a matter of time before this stops being a problem. Apple, on the other hand, are already there with iOS, if not on the iPad today then most definitely with iOS 11 later this year. As for Microsoft, being able to run full Windows on ARM without a battery or performance hit is unquestionably a technical milestone that should be commended. But without a rich ecosystem of apps to go with it, then I can't see how this changes Microsoft's mobile prospects in the short-term, and, more worryingly, Windows' general relevance in the long-term.

Friday, June 9 - 8:59 pm

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