ON WHY DEVELOPERS CHARGE LESS (AND CONSUMERS PAY LESS) FOR APPS ON THE STORE

Tobias Klika, developer of one of my favourite ever Windows Phone apps, Poki, asks poignantly:

Now this is a really good question. I think there are a number of factors at play here. The main being when you're in a store where almost everything is being given away for free, then as a customer why pay for anything? Furthermore, a lot of the time Store users aren't looking for anything specific but window shopping - the last thing on their mind is to get the wallet out. On the other hand, when someone visits your app's website, you've got home-court advantage. You're the one app in your store. These customers are usually looking for something specific. To them, the difficulty is finding what they're after. But once they have, payment is not an obstacle. This is why if you're an indie and making a decent living away from the Store, there's little incentive to make the move: not only are potential new customers' expectations to pay (much) less than what you're charging (if pay at all) but there's a Microsoft 30% tax too.

Wednesday, July 12 - 9:03 pm

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